In an earlier blog we talked about the importance of a quality logo, beautifully designed business cards, flyers… After successfully overcoming the difficulties of creating a corporate image, which is part of our Co branding, we must decide what to include in branding marketing and how to communicate with consumers. Your biggest strength in the global market, literally ‘ace up your sleeve’, is your brand. Regardless of the size of the market in which you operate, the decisive advantage over your competition is your recognizability in the business environment.
What exactly is branded water bottles or branding, and why is it important?
Branding is the identity of your company; a visual display that customers easily recognize in a multitude of competing companies. With branding, we let consumers know what they can expect from a company: what you sell, how you differ from your competitors, and what your company really is.
Branding is a wide range, from promotional gifts / products, advertising, reputation, sales… all this makes branding your company which, if set up well, contributes to the strength of the company and consumers simply cannot – not notice.
Branding is extremely important because it changes the way people perceive your business and its impact on the market.
Some consumers decide to buy relatively quickly, and their decision is significantly influenced by price and discount. Other customers make decisions emotionally, so they reach for good brands with which they do not buy a ‘cat in a bag’. This is exactly the kind of customer base that every company should build with the help of a well-established Co Branding. So why is it worth building your brand? In the flood of all available products, you will find it difficult to compete with price alone. Loyal customers bring the greatest added value and we should try to convince as many customers as possible, for whom the main measure of price is that our brand is worth even more. The position on the list of successful ones will be put together by customers anyway, and it is up to you not to be associated only with a low price and big discounts. It is up to you to raise awareness about the quality of your brand, so they will be looking for you and your products, not you for them. With the help of targeted branding marketing you will surely succeed.
Don’t underestimate consumers; More than the price they will appreciate the truth of your promises. Therefore, in your desire for rapid progress and growth, do not forget loyalty to your customers; do not promise them short delivery times, 100% return guarantee and much more… if you cannot comply. When advertising on social media, don’t buy ‘likes’ using various sweepstakes. There is little benefit from such likes, because you will not gather an audience that your product or service is really interested in. In addition, you will very easily create a wrong image of the characteristics of the audience that follows you and accordingly make a mistake in creating branding marketing.
In order not to miss the wishes of your customers with branding, you must meet them and divide them into groups. Using an analytical approach, we create groups of people who represent our ideal customers. More different groups need to be defined, more of our ideal customers. Many different platforms will help us with this, such as Google Analytics and make my persona. It is important that we do not adapt the person to our brand, but from the actual data and analyzes that are available to us, we create different groups, and we adapt the branding to them. This way we will better understand our customers, and accordingly the way we can tailor their offer.
A well-known example is the Nike brand. It can also put a slightly lower quality product on the market with which it will satisfy those who value a lower price, but with its co-branding it has achieved that customers would rather choose this brand than a competitive one. At the same time, you will wear his logo on the purchased product around, make it visible and thus strengthen its branding again.
Branded water bottles is also one of the more affordable branding, which you can donate or sell. The attractive label design will help you that the consumer will not want to throw away the bottle, but will refill it several times. Branding or personalization of products is an important factor in the perception of your products, but also the overall experience with your company. Repeat this often, so they won’t forget you.
In today’s world of complete globalization, your professional customer relations and marketing with the help of top branded products will take you far from the average in your business.
Consumers want to do business with well-known brands. They are easier to choose because, when it comes to a well-known brand, they know exactly what kind of user experience they can expect. We have to take care of the recognition of our brand ourselves with a good offer and marketing. Branding products contribute to our recognition, and it is completely irrelevant whether we donate or sell them.
Branding among our customers also brings grouping and belonging to our brand. Take, for example, Apple, which has divided the world into those who swear by Apple products and those others who swear by Windows. Quality branding of your product can give your customers a different status in society, and your product can attribute to a person features that they may not even have! Behind that is the fact that the brand is so strong that it creates in our heads the characteristics of the person who uses it.
Why is promotional water great branding? How will branding the bottle help you?
Branded water bottle is a very simple product, so there is almost no company that could not use it for its overall impression and let it advertise it. With the right design, it will easily present just about everything: it will be a healthy refreshment in the dentist’s office, a refreshing drink at the beach bar, a welcome gift at the hotel or your branches, and it will easily fit into restaurants; you don’t have to sell water with someone else’s name, when you can with your own.
You are the person who determines the added emotional value of your company, and it can be far greater than the value of your tangible assets…